| What is Persona |
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| Social marketing |
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Your Web site is your most important marketing channel. There are hundreds and thousands of visitors to your web site every hour, every day and most of the visitors have social profiles, but you know very little about them. |
| The big idea |
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How do you connect their social profile to your digital properties? Persona is a unique service that provides brand and marketing managers with social profiles of web site visitors. |
| Social profile |
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When a prospect visits your web site, using desktops or mobile devices, Persona automatically gives you a social profile of your visitors. It extracts their public information from their social network platforms. We assemble a complete profile of your visitors from their Facebook, Twitter, Linkedin, Google+ identities. This information included demographics, family structure, lifestyle, interests, sports, entertainment, industry, occupations, home city etc |
| Value to your industry |
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Persona also assesses the value of visitor to your brand. It does this by analysing the visitors’ interests in your industry. Persona tells you if they are Following or have Liked yours or your competitors brand. Persona tells you their number of connections and social influence in social media. With this, you have a far better idea of the potential value and influence of the visitors. |
| Precision |
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Never before can you be so precise with your web and visitor traffic analysis. The Persona profile is granular and identifies a unique visitor on a specific page. Of course, information such as name and personal id are excluded, to protect the privacy of your visitors. |
| How do I use Persona |
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We provide marketing and brand managers with a web traffic analysis system with a secured login. We can also arrange continuous data stream to be send real time to your ad-serving system. |
| Start here |
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Persona can make your digital channels a truly powerful marketing platform. |
